Hello Damn, Sugar! Goodbye KOCO


For the past 6 months or so I’ve been working hard on a rebrand. A new name, a new feel, but most importantly, the same authenticity. Starting KOCO was the most exciting project I’ve ever done. My own little baby that I could claim as entirely mine. For those who don’t know, my name is Victoria - the one behind the operations. A recent university graduate with an incurable sweet tooth. The reason for a change in name is a personal but legal decision. The name KOCO has never quite felt right, and after consulting professionals, I knew I wouldn’t be able to continue trading with the name KOCO if I wanted to take my business on the trajectory I had in mind. So deciding on a new name was the first hurdle. It seems so silly, but after many (seriously, many!) long brainstorming sessions, I’ve decided on a name that is as authentic as can be - a name that demonstrates the conflicting relationship I have with sweets, as well as one that makes me giggle when said outloud.

The hot chocolate will continue to stay the same, just with prettier packaging and a sassier attitude (no more holding back).

I hope you guys love the new changes as much as I do, and hope you all can continue along on this journey.

Much love from a fellow sweet tooth,

- Victoria


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